A well-designed and presentable Facebook page can give your company more legitimacy, but it can also help you reach out to potential customers you might not have met alternatively.
You may be missing out on powerful tools that can help you elevate your presence on Facebook. If you’ve been using your account to promote your business, you are not doing well for your business. You can have a brand new page up and running in just a few minutes by following the steps below.
If you have a business and wish to reach the international market, building a Facebook Business page is the best for your brand. Facebook handles almost 1.82 billion activities daily on average. So, Facebook is the social media platform you cannot think to ignore.
Maybe, that’s why more than 200 million businesses are using Facebook for promotions and everything.
The good thing is that it is pretty simple to create a business page on Facebook in 2022. You have all the components in front of you. Let’s start!
What is a Facebook Business Page?
A Facebook Page is a public Facebook profile that brands, organizations, artists, and prominent people can use to promote themselves.
Businesses use Pages to share contact details, post alerts, share content, publicize releases, and, perhaps most importantly, communicate with their Facebook audiences.
Facebook Pages can be linked to ad accounts and Facebook Shops.
Create a Facebook Business page in 2022
You must first log in to your personal Facebook account before creating your Facebook Business Page. Don’t worry; your personal information will not be visible to the public on your business Page.
This step is necessary as every Facebook business page is managed by the admin (one or more). So, these admins are the people who have personal Facebook accounts. Your account is the key to your business page. Moreover, if you have several team members helping you, their personal accounts will also come forward with specific roles.
So, if you’re not already logged into your personal account, log in now, then dive into the Page creation steps.
Step #1
Go to facebook.com/pages/create to get started.
In the left-hand panel, enter your company’s information. The page preview on the right will update in real-time as you do so. You should use the business name for your page name because it is usually what people will be using to search for your brand.
For the category tab, you can enter a word or two relevant to your business. Facebook also suggests words in this field. You can select up to three words.
Next comes the Description, which is the same as the definition of your brand precisely. It gives you only a 255 character limit, so write to the point. After you are happy with the Description, click Create Page.
Step #2
It’s time to add images to your Page.
You will add a profile picture and a cover photo to your Facebook Page. It’s crucial to visually make an excellent first impression, so choose wisely. Make sure the images you choose are consistent with your brand and easily identifiable as belonging to your company.
The first step is to add a profile picture. It is recommended that this image have your company logo and business name. This image appears next to your company name in search results and when users interact with you.
It’s also visible in the upper left corner of your Facebook page.
If your brand is prominent and recognizable, you can just use the logo. However, if you are a small business adding the name benefits your brand. The most important thing is to make it as easy as possible for a prospective follower or customer to recognize your Page.
Your profile image should be 170 x 170 pixels. Because it will be cropped to a circle, don’t put any critical information in the corners.
It’s time to move forward to the cover photo field. The Facebook suggested size for a perfect cover photo is 1640 x 856 pixels.
After you’ve uploaded your photos, toggle between desktop and mobile views using the buttons in the top right corner of the preview. Use these to double-check that your images look good in both displays. You can move the photos in the left column around by dragging them.
Once you have happy with everything, click Save.
Voila! You have a brand new Facebook Business Page. Don’t get too excited. There is still some work pending. Let’s do that first!
Step #3
Connecting business with Whatsapp.
After you click Save and create the Page. A pop-up will appear on your screen, and it will ask you if you are willing to connect Facebook with Whatsapp. This is optional, but it allows you to include a Whatsapp button on your Page or send people to Whatsapp via Facebook ads.
Step #4
Creating an impactful username.
Your Username can be up to 50 characters long, but don’t overdo it just to be different. You’ll want it to be simple to type and remember. Your company name, or an apparent variation, is a safe bet.
On the Page preview, click Create Username to create your Username. Fill in the name you’d like to use. If it’s available, Facebook will notify you. You’re good to go if you get a green checkmark. Select Create Username from the drop-down menu.
Step #5
Adding business details.
While you may be tempted to save the details for later, it’s critical to fill out all of the fields in the About section of your Facebook Page right away.
Because Facebook is frequently the first place, a customer looks for information about you, having everything it is critical. For example, if someone is looking for a business that is open until 9 p.m., they will want to check your Page for this information. If they can’t find it, they’ll keep looking until they find a more accommodating location.
Thankfully, Facebook makes this process very simple. Simply scroll down to the Set Your Page Up for Success section of your Page view and expand the Provide Info and Preferences item. Complete all the steps until you reach the end.
Once you fill all the requirements, your Page is ready to invite people and publish content!
Final Words
Once you are done with creating a page, inviting people, and publishing your first post. You have one step ahead towards your goal. We suggest adding backlinks to your Facebook page to enhance its legitimacy and search engine ranking. Moreover, you can add a link to your Facebook page at the end of your blogs and on your business website.
Frequently Asked Questions
Is Facebook Page enough for your business in 2022?
Undoubtedly, Facebook is one of the biggest platforms for businesses in 2022. Still, you must bring clients to your other social media as it will open your ways to connect with them if Facebook turns back on you. It’s good to stay prepared for rainy days.
How much does a Facebook business page cost in 2022?
A Facebook Business Page, like Facebook profiles and groups, can be created and used for free, regardless of how many followers or likes you have. Even if you pay for Facebook Ads, the organic aspects of your Facebook Business Page are free of charge.