You have to be strategic and proactive when building a successful online business. If you wish to succeed, you have to stick to the plan and reach out to the targeted market. Do not wait for them to come to you.
Facebook is one of the largest social media platforms in the world. It has served over 1.70 Billion people, and they utilize its services regularly. On average, 1.70 billion people spend 58.5 minutes on this platform daily. Quite the numbers, right?
If you have an online business and sell products online, you must avail yourself of Facebook services. You are missing out so much if you are not using Facebook. Facebook is available for everyone. Especially for e-commerce stores, it is one of the perfect ways of utilizing social media marketing.
Why choose Facebook in 2022?
Facebook allows the user to set up mobile-oriented stores, which have access to both Instagram and Facebook. Facebook Shops is a new feature that has made everything easy and smooth. Users nowadays can quickly discover, browse, and shop from your stores online. They have the opportunity to enjoy your products regularly and record new experiences.
This article will teach you all you need to know about Facebook’s new Shops feature. We’ll then demonstrate how to create a Facebook shop the traditional way. Additionally, read until the end to find out more!
What is a Facebook Shop?
Facebook has recently launched a fantastic feature that allows retailers to build an online shop to sell products. It is developed to smooth the operations of the product’s sales. It will enable the user to showcase the products better and then offer them for selling. Facebook Shops features custom collections and makes the process easy for your customers.
Additionally, by customizing the layout and colors of your Facebook shop, you can present a distinct brand and storefront. Facebook Shops enables you to establish a brand identity across Facebook and Instagram by utilizing full-screen images and a customizable design.
Small businesses have been struggling to transform their in-house business online for a long time, and many people are worried about safe storefronts. During the Pandemic, this feature has been able to help several companies, big and small, launch an online store and sell products.
Users will get access to your store and view your collections via your Facebook business page, Instagram profile, or Instagram Story after you use Facebook Shops. And, just as you would in a retail store, you’ll be able to connect with people via Messenger, Whatsapp, or Instagram Direct to answer questions, provide tracking updates, and more.
Additionally, Facebook stated that customers will be able to view a business’s Facebook store and purchase products directly within these communication channels in the future. That means you’ll have more opportunities for upselling and cross-selling.
How to set up Facebook Shop Directly in 2022?
In this section, we’ll walk through the process of setting up and managing a Facebook store entirely within the platform.
Again, if you do not already have one, create a Facebook business page before proceeding.
Now, let’s dive in.
Step 1: Add the Tab “Shop”
Locate to the Facebook page and click on the “Settings.” It will take you directly to the Facebook page options. Now, tab the “Templates and Tabs” to add the Facebook shop Tab.
Now you can see all of the Tabs that you are currently utilizing. Scroll to the bottom of the list and select the option “Add a Tab.”
Now locate the option “Shop” and click the “Add Tab.”
The procedure you are following will add a shop tab to your Facebook page. If you wish to re-arrange the orders of your accounts, click on the three horizontal lines on the left side of the option Shop and drag the tabs according to your liking.
However, while performing this, make sure that your Shop tab is placed in the top three options. It will ensure that Shop Tab is visible you see more links on your Facebook page.
Step 2: Configure the Facebook Shop Tab
If you see something odd about the placement of your Shop Tab, you can go back to the “Templates and Tabs.” Click on the “Settings” and ensure to click “Show Shop Tab” is on.
Once you complete this step, you can head back to your Facebook Page and click on “Shop.” You have to agree to the Facebook seller’s terms and policies to keep going. Remember to read every clause and do not miss anything before clicking “Continue.”
Facebook will ask you how you would like your customers to buy your products. You have two options “Message to buy” or “Check on another website.”
USA citizens are only given the option to select the payments directly from Facebook via linking their bank accounts.
Step 3: Add products to your Facebook Shop
To start adding products, you need to head to the Facebook Shop Tab and click on “Add Product.”
Following that, upload your product images and videos. Then, enter the name of your product, the price, and a compelling product description.
Because I chose to direct buyers to a website to complete their purchase in this example, I would need to include the web site’s URL for this particular product.
Facebook now offers you a set of detailed guidelines and recommendations that will help you list the products.
Step 4: Manage the Products and Orders
To manage your products and orders, navigate to the “Publishing Tools” tab at the top of your Facebook page and then to “Shop” near the bottom of the sidebar menu.
If you’re based in the United States and have enabled Facebook checkout, you’ll receive an email notification whenever you receive a new order.
Additionally, you have a tab under the “Shop” menu for managing your orders.
Final words – Setting up Facebook Shop in 2022
If you are serious about selling your products online, Facebook is the best platform you can ask for. It is not just for giant retailers; anyone, small or big business, can avail its features.
This way, you’ll maintain comprehensive control over your business while also gaining access to features focused exclusively on helping you grow it.
If you live in a country that does not yet have access to Facebook Shops, have no fear – it is on its way. And in the meantime, you can grow your store by creating a Facebook Page shop and utilizing other features such as Facebook Stories and Facebook Live.
Have you set up a Facebook store? Please share your experiences in the comments section below!
Frequently Asked Questions
How can a merchant promote their wares?
You can promote your Facebook Shop products in two ways:
- By publishing it on your timeline, you can enable it.
- Advertise on Facebook
Which items are not permitted for sale on Facebook?
The following items are not permitted to be sold on Facebook:
- Drugs that are illegal, recreational, or prescribed
- Tobacco and its derivatives
- Weapons, Explosives, and Ammunition.
- Animals and Domesticated Animals
- Adult or sexually explicit promotional items
- Alcoholic beverages and other intoxicating substances
Why am I unable to add a store to my Facebook page in 2020?
If your shop tab does not display correctly, return to “Templates and tabs,” click on “Settings,” and check that the “Show Shop tab” is enabled. Afterward, return to your Facebook page and click on “Shop.” To proceed, you must agree to the Facebook Seller Terms and Conditions.
How can I tailor the visibility of my shop to my target audience?
By default, your product’s visibility is limited to the country you currently reside. However, to create a target audience for selling on Facebook, you must first:
- Navigate to the settings
- Select the visibility of the page option.
- Select Edit.
- You can easily adjust your target audience from here.