You have to be strategic and proactive when building a successful online business. If you wish to succeed, you have to stick to the plan and reach out to the targeted market. Do not wait for them to come to you.
Instagram is one of the largest social media platforms in the world. It has served millions of people, and they are utilizing its services regularly. Ordinary people spend almost 60 minutes on this platform daily. Quite the numbers, right?
If you have an online business and sell products online, you must avail yourself of Instagram services. You are missing out so much if you are not using Instagram. Especially for e-commerce stores, it is one of the perfect ways of utilizing social media marketing.
What is Instagram Shop in 2022?
Instagram Shop is very similar to the Facebook Shop, just on a different social media channel. It allows the users to find your products online and purchase them. Your shop is the identity of your brand, where you will tell your story and market your products.
It also allows you to explore the market and build connections and links with your competitors. Instead of roaming on the Website, you can add products on your Instagram, and customers can directly purchase the products. Instagram has been working on updating its features and everything. You can subscribe to our blog to stay up to date!
How do people buy from Instagram Shop in 2022?
Instagram lets people purchase directly from the app.
Product Tags
The product tags are easy to direct customers to purchase. It lets you highlight the product image and video, so customers can quickly learn more about the products and buy them.
Ads with Product Tags
Utilize ads with product tags to expand the reach of your shopping posts. You can create them through Ads Manager or boost existing shoppable Instagram posts.
Product Launch
You can launch your product via Instagram stories and live. It is being used by hundreds of small and large businesses. You can show a sneak peek of your new upcoming product or event.
How to Set up Instagram Shop in 2022?
In this guide, you will learn in detail to set up an Instagram Shop in 2022. Let’s get started!
Step 1: Fulfill the eligibility criteria
The first and the most crucial step to starting your online store on Instagram is to fulfill the eligibility criteria. The Instagram shop does not allow any kind of services; you are only allowed to market physical products. Also, these products must meet Instagram’s Commerce Policies.
Second, you must verify the location of your business. It should be located in the region where this feature is available. You can check Instagram’s Shop Business Page website to check the eligible countries list.
Moreover, you must have the latest version of Instagram on your device. If you do not have the newest version, update it as soon as possible. After this, you can start building the Instagram shop.
Step 2: Switch to a Business Profile
This step is straightforward. All you have to do is shift your account to a business profile.
- Go to the settings of your account.
- Scroll and find the Switch to Business Profile option.
And that’s it! Also, if you do not have an account on Instagram, you can first create an account and then follow these steps.
Step 3: Link Facebook Page
We have a detailed guide on creating a Facebook page; check it out. You have to link your Facebook business page to the Instagram Business profile.
- Go to Instagram’s settings and select the option Linked accounts.
- Link your Facebook Business Page
Now you can add products to the Facebook Shop.
Step 4: Add product catalog to Facebook Shop
Keep in mind that Instagram Shops pull all product information from your Facebook shops.
As a result, we’ve connected our Facebook Business Page to our Instagram account, and all you need to do now is create a Facebook shop and sync your entire product catalog to it.
Additionally, you can use this step to promote your products on the Facebook platform.
Step 5: Connect Product Catalog to Instagram Shop
You have 2 methods to complete this step.
Catalog Manager: You have to do it manually using the Facebook Business Manager.
E-commerce Platform Partner: Integrate your store with certified e-commerce platform partners such as Big Commerce or Shopify.
Step 6: Get approval of the account.
After you are done connecting the product catalog to Instagram. It’s time that you submit your account for approval. It takes a few days.
- Go to the settings in the business Instagram profile.
- Sign up for shopping.
Follow the steps outlined above to submit your Instagram shop account for approval. The status can be viewed in the shopping panel’s settings section. Numerous businesses receive notifications to include additional information necessary to establish ownership of a specific website domain.
Step 7: Tag products
Once your account is approved, you can use it for selling purposes. To tag the products, you should first add the photos and captions.
- Go to the Add Photo.
- Add a caption to the photo.
- Click on the Tag Products.
- Search for the desired product.
- Select the product and click DONE.
- Share the Photo.
Final Words – Instagram Shop is the new normal in 2022
Hopefully, everyone can convert their Instagram to Instagram Shop by following the outlined steps. Shoppable Instagram Extension is available for Magento platform users. Social Media Channels have evolved and grown so much. They are now being used as global marketplaces. It gives you a seamless buying and selling experience.
If you encounter any difficulties with the above illustration, please notify us in the comment section below.
Utilize social media platforms to share with your friends.
Frequently Asked Questions
What should you do on Instagram in 2022?
To access your Instagram Story, open Instagram and swipe right. Continue down the list of filters until you reach the magnifying glass at the end. To search for filters, click on the magnifying glass and then the other magnifying glass in the top right corner. In the search bar, type ‘2022 predictions.’
Can I sell directly from Instagram in 2022?
Instagram Shopping enables users to purchase your products directly from your images and videos. According to a survey commissioned by Facebook, Inc., 81% of respondents said Instagram assists them in conducting product and service research.
Is Instagram good for business in 2022?
Instagram is a highly effective marketing tool for businesses. Here’s how to maximize your time. Instagram is a dominant platform that can be used to promote your business effectively. You can create an Instagram business account by first developing a separate account and transforming it into a business account.
Is Instagram free for businesses?
Yes, anyone can establish a business Instagram account — it’s free, and you don’t even need to prove that your business is legitimately registered. However, having a business account helps your brand appear more serious and professional.