Finding the best time to post your content on social media will help increase the reach of your business. You may stand prominent in your competitors and more people will start following your brand.
Sometimes the organic reach of social media channels starts to decline.
So, if you have an idea about the best time to post on social media, you can change the game of your reach. However, it is a challenge to know the best time for posting on social media.
That is why we have compiled this guide to help you.
Find out the best time to post the content on social media in this article.
Let’s start!
Best time to post on Facebook in 2022
Surprisingly there is not a single best time to post content on Facebook. Tech enthusiasts have done plenty of studies only to discover the best time to post on Facebook and every other social media.
They have a fine wide range of results, which are worth sharing with the public.
According to Buffer research, the best time to post on Facebook is between 1 pm -and 3 pm on weekdays. The same time goes for posting content on Saturdays.
Moreover, the engagement is 18% higher on Thursdays and Fridays.
Moreover, the engagement rates on Facebook are also linked with the type of industry. Another study shows that the engagement rates are 32% higher on weekends.
According to our studies, the best time to publish content on Facebook is:
- 9 am – 1 pm is the best time on Tuesday, Wednesday, and Friday.
- Tuesday, Wednesday, and Friday are the best days to post content on Facebook.
- Saturday is the worst day to publish content on Facebook.
Well, this is completely based on our research. In the past few years, as Facebook has changed, so it the engagement algorithms. So, there may be a time of the week when the engagement is zero to nil.
Social Media is full of surprises, so enjoy every second of it.
Best time to post on Instagram in 2022
2020 was the year of technological advancement for Instagram. They keep on adding new features like reels, enhance stories, explore pages, and push discovery. All of these have made Instagram, a perfect social media channel for businesses.
Also, people find it entertaining to go through the new features and share new things with the community.
Instagram expanded the same as its father company Facebook in 2020 as compared to the last few years. Brands find it impactful and easy to publish content on Instagram and reach a large audience in no time.
It offers high-quality images, videos, and graphics.
Moreover, Instagram live is another amazing tool that helps businesses and influencers to reach millions of people.
You can add additional information about a product in the Instagram Guidelines. As it is a way to provide detailed and well-structured information about your business.
According to our research, the best time to post on Instagram is:
- 11 am – 2 pm on Tuesdays and 11 am on Monday to Fridays.
- The best day to post content on Instagram is Tuesday.
- The worst day to post anything informative is Sunday. As the engagement is generally low.
Best time to post on Twitter in 2022
Like other social media channels, Twitter also became the first source of information back in 2020. It is still considered to be an authentic new platform. The content published on Twitter is highly new-oriented and most of the news is always trending.
Engagement on Twitter is always high during the weekdays, and the number increases in the evenings. The reason is the non-stop attention to developing new updates. Moreover, Twitter also provides entertainment to the public through viral tweets and memes.
According to our research, the best time to post content on Twitter is:
- 9 am – 3 pm is the best time to post on Wednesdays. Monday, Tuesday, Thursday, and Friday from 9 am -to 11 am is the best time to post.
- The best day to post content on Twitter is Wednesday.
- The worst day to publish content on Twitter is Saturday.
Twitter was considered a place only for news updates. However, this notion is changed in 2022, as it has become a direct line between customers and brands. Brands are putting in necessary efforts to enhance the user experience, improve sales, and exceptional growth. All of these focus areas mean that a single brand can have different priorities when it comes to Twitter.
Best time to post on LinkedIn in 2022
The engagement on LinkedIn is high during the working days and it significantly drops on weekends. Surprisingly, companies do not upload much of their content on weekends on LinkedIn. The content on LinkedIn is focused on business, leadership, professionalism, and career growth. So, it makes total sense that the audience is getting the most out of this content during the weekdays.
As LinkedIn is more career-oriented as compared to other social media channels. As a result, it’s grabbing the attention of different types of audiences from around the globe. In addition to being famous for employee activism and recruiting, it is also becoming important for content creation.
According to our research, the best time to post content on LinkedIn is:
- 9 am-noon is the best time to post on Tuesdays and Thursdays. 9 am to 2 pm is the best time to post on Wednesdays.
- Tuesday, Wednesday, and Thursday are the best days to publish content on LinkedIn.
- Sundays are the bad days to post as engagement is pretty low.
LinkedIn is the best social media platform for B2B companies, where they can utilize LinkedIn marketing practices to become prominent in the market. It is also an ideal fit for empowering employees and promoting professional skills.
Key factors that affect the post timing on Social Media
Here are some of the key factors that you must keep in mind while looking for the best time to post on social media.
The Ultimate Goal
It means that your reasons and aims must be clear about why you want to post certain content on social media. It will help you generate high numbers of views, likes, shares, and comments. More people will become aware of your brand and you will gain reputable recognition in the market.
Time Zones
The time zone you are living in also affects the timing of publishing content on social media. It is crucial at times when your audience is not limited within a certain boundary. There should be a synchronization between the post timing and the audience’s time.
Days of the Week
If you are planning to target a B2B audience, then you must publish content on weekdays. On the other hand, the B2C audience is more active on weekends.
Posting Frequency
You do not have to post too much, as there are chances that social media algorithm take you as a spammer and blocks your account. On the contrary, you have to stay consistent with publishing content on social media. Post once a day and you are good to go!
Competitors
You may try to reach as many people as you can during the weekdays. However, remember that your audience always craves something that your competitor is providing. So, to avoid conflict make sure you post within the hours when the audience is online and the competitors are not posting.
Final Words – Best Time to Post Content on Social Media
We are hopeful that the article will help you attract the right audience and make a visible stand in the market. The timing is according to our experience and it may slightly change with the type of industry. However, it is always the best move to publish content at the right time when your competitors are sleeping.
We are lucky to have you here! Best of Luck!
FAQ
Is it okay to post on social media in the evening?
Yes, it is fine if you publish the content even after 5 pm. Just make sure you are doing it the right way. Think about it, compile good content, and share it.
Should I consider the audience while posting content on social media?
Yes, you are all doing it to grab the attention of the audience. They are an integral part of your content publishing strategies.
How much should I post on social media?
Well, it is recommended to post once a day. But you can increase the frequency to 2 posts in a day. Remember, do not post way too much.
How many times should I Tweet?
Well, in the starting the limit must stay within 5-10 times a day. As your account gets mature you can increase the numbers.