First, let’s discuss what is a social media calendar. Why do we use a social media calendar? And, how can we create a social media calendar? Marketing experts such as Digital marketers and content writers use a social media calendar to schedule content for several social media accounts months or even a year in advance.
It’s an asset for social media management and digital marketing experts. Social Media Calendar makes everything go smoothly within a month. The main reason is that everything is done beforehand.
Benefits of using Social Media Calendar:
If we want to start discussing the benefits of using Social Media Calendars, then the list will go on. Because there are many countless benefits of using social media calendars.
- You are more likely to make typos, tone issues, and other errors when you write and publish content on the fly. Setting up a particular period of time during your working day to write, edit, proofread, and schedule posts is considerably safer and more effective.
- You can determine whether all of your content ideas complement one another by gathering all of the planned content in one location. Are you conveying the correct message? Does your content accurately reflect your business?
- The content creation process becomes naturally quicker and simpler to manage when all the components of a social media post are in place.
- You can keep track of each post’s social media performance once it is published. You will have all the information you need to develop your strategy and abilities.
- You will have time to consider relevant post ideas that will benefit your content strategy if you simply concentrate on making a social media content calendar.
Now, we have seen the benefits of using social media calendars. We will see how to design and implement them in our Business. Let’s get started!
Ways to create a Social Media Calendar in 2022:
Decide which Social Media Channel to choose:
The first step is to decide which social media network you want to pursue. Start brainstorming about that. After deciding on the social media platform, such as Facebook, Twitter, and Instagram. Now, it’s time to decide what kind of audience you want to target. For that purpose, you need to know your niche. Knowing your niche makes you realize which type of audience will come to your content.
So, first, decide the platform and then decide the audience. Also, keep this thing in your mind that there are many online platforms, but that doesn’t mean you need to sign up for an account on each one. This will just result in a waste of time and resources without any real gains.
Decide your Content:
The second most important step is to know what kind of content you want to show on your website. Decide your content mix. There are many content mix formulas and strategies to follow. Such as:
80-20 Rule:
In this strategy, most of your posts and content are created in an instructional tone such as to inform or educate on some topic. The percentage of this should be 80%
Another 20 percent is directed toward your business goals
The Social media rule of thirds:
- One-third of your postings should be used to advertise or encourage sales.
- Your postings share curated material from thought leaders in the sector in one-third of them.
Give it a Structure:
Decide the most important points in your social media calendar. You should make your social media calendar unique from other people. If you have a small business, then consider making a straightforward and simple yet unique social media calendar. Some of the basic items could be:
- Platform
- Date
- Time
- Photo
- Videos
- Illustrations
- Infographics
- Links
- Stories
- Poll
Decide your Posts:
In the social media calendar, we have to decide on our posts before the month or week. This is one of the most important and crucial part of creating a social media calendar. Here, we have made this thing very easy for you. Some of the post ideas that you can create on your social media profile:
- Posting about Technology related content
- Write down Repurpose content
- Write down Infographics on some specific topic.
- Promote events
- Make News and Announcements
- Cover Trending Topics
- Let your audience know about your Business
- Share other people’s Blog posts and give them credit
You will have more time to consider your campaigns and identify ways to improve your social media management if you develop content ideas over a longer length of time. Additionally, remember any sales, events, and product releases you may have planned during the year.
Don’t forget to include holidays in your content schedule as well.
Make use of colors:
Organize your social media posts according to the platforms you’re using. Utilizing a color-coding scheme is a useful method to make the process manageable. To make it simpler to manage your schedule, give each platform a unique color. There are countless possibilities, like assigning colors to specific campaigns you have planned in advance or to months, promotions, or other events.
Post Interactive Visualizations:
The best way to make a good social media calendar is to post good quality visuals. Keep a folder with useful photos, videos, or gifs that can be used for your scheduled posts to save time while writing the copy. Additionally, make them simple to find by developing an effective naming scheme. You may locate them in this manner without having to look through every image in your collection.
Moreover, you can make your own branded visuals using platforms like Canva that anyone with no design knowledge can utilize.
Schedule your Posts:
Finally, you need to Schedule your Posts! For different people, there is not a single perfect posting schedule. The best course of action is to tailor your timetable to your audience. You can determine when your audience is most engaged by looking at your social media metrics. You can always check the general timings of all social media platforms’ active timings and schedule your posts accordingly.
Final words:
Creating a Social Media Calendar is a very creative and technical job. You need to make an effective social media calendar for your Business. We have compiled strategies to build a whole social media calendar in a professional way. Choose these strategies and make your own social media calendar.
FAQs:
Which apps can be used to create a social media calendar?
Some of these top apps could be:
- Google Drive
- Excel sheets
- Loomly
- Evernote
- StoryChief
- Hootsuite
- Trello
What should I include in a Social Media Calendar?
A content calendar commonly referred to as an “editorial calendar,” is a written schedule of the dates and locations of planned content publication. Future articles, status updates, planned promotions, partnerships, and revisions to current material are generally included in content calendars.
Write one Benefit of using Social Media Calendar.
Some of the benefits are:
- You can keep track of each post’s social media performance once it is published. You will have all the information you need to develop your strategy and abilities.
- You will have time to consider relevant post ideas that will benefit your content strategy if you simply concentrate on making a social media content calendar.