Search Engine Optimization is done using various tools, and every SEO specialist has their favorite device. Generally, the best SEO tools are expensive and also demand monthly subscriptions.
Large enterprises use paid SEO tools because they need advanced features for their business.
Whereas there are a few affordable options available in the market. These are the ones that offer limited features but do the job. Small companies use these free SEO tools because they may not need them at the moment.
As we all are super busy in our hectic routines, it is always better to rely on AI to efficiently do the job. We have tried our best to review the best SEO tools available.
To help you, we have reviewed the best SEO tools for 2022.
Let’s start!
Why should we use SEO tools?
The algorithm of the internet is changing, and it will keep evolving in the coming years. Traditionally there was no need for any SEO tool as businesses were operating without any online presence.
As the world is digitizing, so are business practices. So, to maintain a good position in the search engines, we have to rely on these SEO Tools.
Moreover, SEO tools save you from doing tiring keyword searches and analyses. These tools help you see where you need to improve your business strategy.
The best SEO tools allow businesses to calculate the search results.
These SEO tools are also beneficial if you are running more than one website and need assistance to maintain the performance on the run. People who are running multiple websites put in the effort to analyze the performance of websites manually.
However, it will become overwhelming and also increases the risk of failure.
Luckily, these SEO tools are beneficial to save you hours of effort and generate precise results.
Best SEO tools in 2022
Technical SEO tools focus on the technical aspects of your website. These tools help businesses to boost search engine results.
1-Google Search Console
The first tool that we decided to review is Google’s tool. It is one of the best things that Google has introduced in the market for its customers. The tool is designed to monitor the Google visibility of your brand. This tool has been updated over the last few years to deliver a better user experience. This tool has unique features to serve your business.
Google Search Console helps the user identify the search results issue and fix them. The significant issues that you can face are traffic and the website’s performance. If you solve them efficiently, your conversion rates will enhance.
Not only this, but you can also optimize your content as per your market value and target audience. Monitor and evaluate your site’s impressions, clicks, and rank on Google search.
Features:
- Right keywords for your website that will bring traffic.
- The ranks of your pages and keywords volume.
- Tells you how many times has your website appeared in the search engines and what is the click rate.
- How perfectly your website is placed on the Google database.
Pricing:
It is a free service offered by Google to its users.
Drawbacks:
- It is not as advanced as others.
- It is best for beginners.
- It offers limited features.
2-GrowthBar
GrowthBar is another fantastic tool that we have added to our list. It is one of the finest SEO tools available. It is an Ai-powered tool that is built using modest language. The results get good with time. It is elegant and 100% intuitive.
Moreover, the simple to use and straightforward layout is user-oriented. It has become a favorite of small and large businesses and entrepreneurs. GrowthBar has large enterprises as its customers. It includes Spekit, MagicJack, and Square.
The best thing about GrowthBar is that it offers free Google Extension, and you can get SEO analytics while surfing the website.
Features:
- You can perform organic research.
- Identify millions of keywords.
- Get the competitive scores of the keywords.
- Search the competitor’s keywords, backlinks, and top links.
- Generate outlines for blog posts with the proper keyword placement.
Pricing:
GrowthBar offers a free Chrome extension. It also has a 5-dau free trial. You will have to pay $29 per month if you get the paid version.
Drawbacks:
- It is weak in SEO metrics.
- It does not keep historical records of tracked data.
- There is no SEO audit feature.
3-Ahrefs
Ahrefs is another excellent SEO tool available on the market. It is also the second-fastest web crawler, but Google still has the first place. However, the user interface of Ahrefs is the best of all. It is the best tool to monitor the backlinks and run an analysis of the competitors.
The best thing is that Ahrefs offers organic search reports to help you evaluate the competitor websites.
You can use Ahrefs regularly to check on your website’s backlinks and get insights. The keyword explorer tool is the best as you will have complete control over it.
It is a highly used premium tool for every business scale.
Features:
- You can generate millions of keywords in the one-time search query.
- Keep the record of the ranking history of the keywords.
- You can perform a content search on its database.
- Keeps track of the guest posting on your website
Pricing:
Ahrefs offers a 7-day trial for $7 as you sign up for the tool. Then you will have to pay $99 for the basic paid plan.
Drawbacks:
- It cannot provide client-facing analysis reports.
- Authority Labs
It is a handy and essential SEO tool. It has a lot to offer to the users. The first is the user-friendly and easy-to-use interface.
It gives you the liberty to optimize multiple websites at a time. Also, you will find it a perfect SEO tool to manage your SEO campaigns. You can quickly check on the competitor’s strategies and everything they are doing.
Moreover, you can also keep the rank record of keywords for your website. The software is mainly used to track the market domains and identify the best for your business. Have you ever wished for software that can track the product ranks on different sites? Authority Labs is all you need.
Features:
- You can track the local and international websites.
- Get effective keyword research.
- The trial is free for 30-days.
- You will get a detailed report of daily rank checkups.
Pricing:
The tool is good as it offers a free 30-day trial. You will have to pay $49 for the starter package, and the price goes up to $450.
Drawbacks:
- The keywords are sorted in alphabetic order, and you cannot change them.
- LinkMiner
We cannot stop ourselves from not mentioning this fantastic SEO tool in the list. It is a very effective tool when it comes to analyzing the website’s backlinks. It will also help the user repair any broken links on the websites. It is a potent tool with various features.
The best thing about this tool is its user-friendliness. You cannot find anything challenging to locate and manage on LinkMiner. It will provide the user with information on likes, backlinks, keyword analytics, and more!
Features:
- It helps the user to identify the errors in backlinks and fix them.
- It has a straightforward method for fixing issues.
- Monitors the strength of the backlink and provides rank tracking.
- It offers link-building opportunities to the users.
Pricing:
The tool is good as it offers a free 10-day trial. You will have to pay $49 for the starter package, and the price goes up to $79.
Drawbacks:
- It sometimes bugs when assessing the strength of backlinks.
Final Words – Best SEO Tools in 2022
SEO is tool-based and a hectic task to perform. If you want the betterment of your business websites, it is better to rely on SEO tools.
Fortunately, there are numerous free and simple-to-use programs available today.
It is not always necessary to employ those high-end tools for everything. So, there’s a free tool for it, whether you need an SEO tool for link building, digital marketing, backlink analyzer, on-page SEO, keyword suggestions, page optimization, or anything else.
FAQ
How long does it take to optimize a website for search engines?
It usually takes 3-6 months to see the fruits of your SEO work. If you’ve only recently started a blog and your website is fresh new, it will take much longer to rank than a reputable, high Domain Authority (DA) site. It took me around eight months, for example, to gain my first 100,000 monthly visitors.
Is SEO a difficult task?
SEO is challenging since it requires knowledge from numerous fields, and search engines’ algorithms are constantly changing and upgrading.
How to be effective in the SEO of a website?
To be effective in SEO, you must first increase your website’s Domain Authority (DA) through link-building initiatives. You must also grasp how to generate SEO-friendly material and be an expert in keyword research, writing, content marketing, WordPress, etc.
How much money should I invest in SEO?
SEO professionals can cost $75-150 per hour ($750-$1,500 per month). For sophisticated work for significant websites, high-end digital marketing services may charge up to $20,000 per month,