Every time you publish a new post, you’re creating material that people can share on social media platforms like Twitter, LinkedIn, Facebook, and Pinterest, exposing your company to a new audience who may not be familiar with it. Your social media presence will also benefit from blog material.
But, sometimes we have empty Google docs, editorial calendars, and Word Press posts. Content marketers sometimes have to deal with a lot of white space and turn it into content that attracts, engages, and converts. But there’s no need to feel rushed, right? How do you maintain a steady flow of ideas and innovation to maintain consistent traffic, leads, and conversions?
Creating content for your blog week after week needs hard work and innovative new content topics. One strategy will eventually fail to provide you with the thoughts you require that day. And the more alternative techniques you have, the better off you’ll be (along with your content marketing strategy).
With all of these strategies to come up with blog post ideas, you’ll never be scared by an empty editorial calendar again.
Ways to get content ideas for your blog:
Get ideas from the blogger community:
Of course, the most straightforward approach is to go straight to the source. Alternatively, the next best thing. This simply entails asking your target audience what they want.
Naturally, asking, “What do you want me to write about?” puts a lot of pressure on the writer. So you’ll have to be a little more devious than that. Instead, you ask questions that reveal what they’re passionate about.
Ask your sales team:
Remember that your marketing department should support salesmen in making money and closing agreements for your company. As a result, your content should virtually serve as a salesperson. However, to achieve this, your content must address the issues that a real sales representative would face. So chat to your sales team to discover what kinds of inquiries they get frequently, what kinds of things prospects want to know about your company, and so on.
Find out readers’ favorite posts:
Another technique to predict what kind of content readers will enjoy in the future is to look at their previous favorite posts.
It tells you what themes they enjoy, how they respond to different voices, and how they prefer to consume content. Send a brief email, message, or tweet to a few of your readers, asking what blog pieces, videos, or other media they’ve recently viewed and enjoyed. Look at what they all have in common, and you’ll have a good idea of what traits your material requires.
Figure out other people’s content:
Finding out what your audience is doing right now is another approach to making sure your blog entries are incredibly relevant. When you provide material that people need right now, they are more likely to read it right away rather than trying to reserve it for later.
Write about something your readers can’t procrastinate:
Grow and Convert goes even further by inquiring about readers’ current marketing challenges. Benji Hyam, one of the co-founders, told us:
“We poll our readers to find out what their biggest marketing difficulty is. This question accomplishes two goals:
- It allows us to learn about the issues that marketers face in their organizations.
- It enables us to establish a direct line of communication with our readers.”
Interviews experts:
Influencer round-ups adopt a broad and shallow strategy for obtaining content from influencers, in which you speak with a large number of people and receive a modest amount of content in return.
Going narrow with more depth is the polar side of that: talking to fewer people but talking more. So, instead of obtaining 20 influencers to give 1-paragraph quotations, you interview one expert for long enough to write a comprehensive blog article about them and only them.
You can use the interview as source material for a new piece, publish the transcript, or embed the audio or video in a blog post. With their Change Makers series, Teachable accomplishes this every week. Interviews are featured on their blog and in their weekly newsletter.
Brainstorming sessions:
With their minds shut off from one another, your team can only come up with so many ideas.
Discussions, arguments, and fresh lines of thinking are sparked by group brainstorming sessions. People can lead one another down unexpected routes and bounce ideas off one another.
Ross Hudgens of Siege Media says they utilize a technique called brainwriting:
“We’ve discovered that opening a beer and setting a firm deadline for ideas — drinks and brainstorming – allows us to let our creative juices flow and develop ideas that move the needle.” While there’s nothing wrong with working alone, when it comes to content brainstorming, collaborative collaboration should not be overlooked.
Reflect on mistakes:
Reflecting on what went wrong with something is another fantastic opportunity to be personal and share your experiences.
Make your blog post into a case study:
Take a more analytical approach to your encounter if the actual plot isn’t that interesting. Make a case study out of it. Consider your team’s tale as a test. It was undoubtedly one if your marketing team is anything like ours.
Consider the following when creating content:
- Hypotheses
- Your precise procedures
- The outcomes
- Data in its raw form, as well as any patterns or trends discovered within it
Conclusion:
We can’t guarantee that you’ll never experience writer’s block again. Because you most certainly will. But now you’re prepared to plan an epic brainstorming session the next time it happens and emerge with a slew of new ideas.
FAQs:
What content should I write in my blog?
There are many topics you can write about:
- B2B sales.
- B2C sales.
- Sales process and strategy.
- Sales hacks and templates.
- Sales software and apps.
- Sales management.
What are the main things every blog should have?
- Subheads are quite useful.
- The body is both informative and interesting.
- Graphics Appealing graphics call to action.
- The internal link is relevant.
- This is an excellent meta description.
What makes the content interesting?
Images. Readers are more interested in blog content when there are relevant and eye-catching images. Whether it’s an image of people or a chart with useful data, visual material enhances your blog. According to Backlinko, including at least one image in your article increases traffic compared to pages without one.