Every time you publish a new post, you’re creating material that people can share on social media platforms like Twitter, LinkedIn, Facebook, and Pinterest, exposing your company to a new audience who may not be familiar with it. Your social media presence will also benefit from blog material.
But, sometimes we have empty Google docs, editorial calendars, and Word Press posts. Content marketers sometimes have to deal with a lot of white space and turn it into content that attracts, engages, and converts. But there’s no need to feel rushed, right? How do you maintain a steady flow of ideas and innovation to maintain consistent traffic, leads, and conversions? Creating content for your social media week after week needs hard work and innovative new content topics. One strategy will eventually fail to provide you with the thoughts you require that day. And the more alternative techniques you have, the better off you’ll be (along with your content marketing strategy).
Tips and Tricks to finding content ideas for social Media:
Get ideas from the blogger community:
Of course, the most straightforward approach is to go straight to the source. Alternatively, the next best thing. This simply entails asking your target audience what they want.
Naturally, asking, “What do you want me to write about?” puts a lot of pressure on the writer. So you’ll have to be a little more devious than that. Instead, you ask questions that reveal what they’re passionate about.
Ask your sales team:
Remember that your marketing department should support salesmen in making money and closing agreements for your company. As a result, your content should virtually serve as a salesperson. However, to achieve this, your content must address the issues that a real sales representative would face.
So chat to your sales team to discover what kinds of inquiries they get frequently, what types of things prospects want to know about your company, and so on.
Find out readers’ favorite posts:
Another technique to predict what kind of content readers will enjoy in the future is to look at their previous favorite posts.
It tells you what themes they enjoy, how they respond to different voices, and how they prefer to consume content. Send a brief email, message, or tweet to a few of your readers, asking what blog pieces, videos, or other media they’ve recently viewed and enjoyed. Look at what they all have in common, and you’ll have a good idea of what traits your material requires.
Figure out other people’s content:
Finding out what your audience is doing right now is another approach to making sure your blog entries are incredibly relevant. When you provide material that people need right now, they are more likely to read it right away rather than trying to reserve it for later.
Brainstorming sessions:
With their minds shut off from one another, your team can only come up with so many ideas.
Discussions, arguments, and fresh lines of thinking are sparked by group brainstorming sessions. People can lead one another down unexpected routes and bounce ideas off one another.
Ross Hudgens of Siege Media says they utilize a technique called brainwriting:
“We’ve discovered that opening a beer and setting a firm deadline for ideas — drinks and brainstorming – allows us to let our creative juices flow and develop ideas that move the needle.” While there’s nothing wrong with working alone, when it comes to content brainstorming, collaborative collaboration should not be overlooked.
Reflect on mistakes:
Reflecting on what went wrong with something is another fantastic opportunity to be personal and share your experiences.
Websites to Find out about Creative Ideas for Social media:
Where do you, however, find content for social media? You can use the resources in this list to find a reliable source of content to share on social media and get ideas for your own original content.
Twitter Explore:
Despite the fact that many people might not consider Twitter to be a search engine, a quick scan of the results for a certain term or hashtag might reveal everything from news to relevant memes related to your area. Additionally, you can create a list of your preferred content sources and do a brief daily survey of them.
When you need short stuff to share and are in a hurry, here is a wonderful place to look.
Facebook:
Nowadays, there is a Facebook fan page for almost everything, and many of them offer good content that is worthy of sharing. Search for websites that are relevant to your topic or pay attention to the articles that influential people in your sector are posting. One of the best features of utilizing Facebook Fan Pages is the option to sign up for notifications whenever pages that are interesting to you post something new.
Pinterest:
Even while they can make excellent content depending on your topic, impossible-to-replicate recipes are not the only thing that people pin on Pinterest.
On this social networking platform, you may find everything from pictures and memes to how-to guides and educational blog pieces. Use the search bar, then lose yourself in the visual content. Follow your favorites to have fresh content to share with your audience on your feed.
Feedly:
Feedly is a terrific resource for finding content, but it’s also a great way to keep it organized. Simply look up your keywords, locate several websites you enjoy, and add them to your account to receive updates on a regular basis.
Conclusion:
These are only a few excellent sources for finding information to post on social media. Multiple thousands more are just waiting to be found. Sometimes all it takes to find material that people will like, engage with, and share themselves is to think outside the box.
FAQs:
What type of content is good for social media?
Some of the content is:
- Visuals
- Videos
- Pictures
- Stories
- Live videos
- Text-based photos
What content can go viral?
The three most popular types of content, according to HubSpot, are blogs, ebooks, and videos, but you don’t have to limit yourself to just three.
What content is shared most?
Infographics and visuals are more shared on social media platforms