Great content begins with a good topic – something people are looking for and wants to learn more about. Finding strong content ideas can be difficult, regardless of whether you’re new to content marketing or have been doing it for a while.
It doesn’t have to be that way, though.
If you have the correct tools and resources, you can come up with a long list of content ideas that will keep you and/or your writing team occupied for weeks or even months. Here’s a list of some of the best online and offline resources for coming up with amazing content ideas to get you started. Using these resources will help you save time and money when it comes to content marketing.
Sources to find creative content for your blog:
Some of the most informative sources to find creative content for your blog:
Reddit:
On Reddit, you’ll find news headlines, conversations, videos, and much more. Look through the site’s stories and the hot topic page for new content ideas. This is a simple technique to choose topics that your audience will find fascinating and intriguing.
You May Also Like Suggestions:
Take a moment to look at the “related” and/or “recommended” information whether you’re perusing industry news or your favorite blogs or news sites (usually featured below or alongside the main content). This may lead to the discovery of related tales of interest, which may lead to new content ideas.
Google search suggestions and related searches:
Do a Google search for trending subjects (or target keyword phrases) connected to your business or sector. At the bottom of the page, you’ll find a list of similar searches.
Also, take a look at what Google suggests using the drop-down autofill options (as you are typing in your search phrase). Both of these might help you come up with new article ideas.
Reviews & feedback:
Find out what people are saying about your published articles, as well as tools, products, and/or services linked to your industry. You may take it a step further by looking at Amazon book reviews, webinar reviews and feedback, and even Yelp reviews.
These can show the most important worries, queries, and areas of interest to your audience – and these might be great themes for new material.
Podcasts:
Have you recently listened to any intriguing podcasts? Have you gotten any recommendations for industry podcasts to listen to? Check out these resources, and don’t forget to read the evaluations and feedback. They can be an excellent source of new article ideas.
Newsletters:
Email blasts (from competitors, industry leaders, coworkers, and so on) can also be a terrific source of new content ideas.
Social posts & trending topics:
What social media posts have caught your interest (or prompted you to share, remark, etc.)? Are there any hot themes in your industry right now? Take some inspiration from social media and allow those dialogues to spark fresh content ideas for you.
Competitor industry leader websites:
Examine the blogs and other information posted on the websites of your major competitors. You can take this a step further by looking at what other industry experts have to say. After all, there’s no need to invent the wheel. You can start with what’s currently out there and improve it with your own spin, twist, and/or insights to come up with new content ideas.
Web analytics data:
What are the most popular pages on your website (or posts on your social media accounts)? Examine the analytics data to see if any of the issues need a follow-up or related piece.
Ask your audience:
What are the issues that your audience, as well as your existing or previous clients, are interested in? When communicating with them, you can do this directly (online or face-to-face). You can also solicit these ideas using surveys, contact forms, newsletters, and social media. You might even wish to give something in exchange for these recommendations (such as a free eBook or a discount on your products/services).
What to do next?
Now, you have created some ideas. It’s time to follow the second step:
Make a Content Calendar:
Prioritize your content ideas and consider using tools to help you keep organized (such as Workflowy). Then, for each piece, devise a strategy for writing and publicizing it. Set deadlines so you may be held accountable. We at Mexil Software Solutions follow this.
Choose the appropriate format for each topic:
Consider whether a how-to guide, a checklist, a list of suggestions, or another style is the most effective approach to delivering a topic. It’s possible that the way you discuss a concept is just as essential as the substance of itself.
Write and Refine:
Simply begin writing your first draught. Don’t give it too much thought. Allow your thoughts to flow freely. After you’ve finished the first draught, take a break from it and return with fresh eyes (to refine, add new ideas, etc.).
Repurpose:
Find creative ways to show and share information to get the most out of every good content idea.
Consider whether your excellent content can be repurposed as an infographic, a series of social media postings, or something else. This might help you get the most out of your content marketing investments and efforts. We at Mexil software Solutions follow this pattern and gain a good engagement on our posts!
Conclusion:
In terms of content ideas and good content marketing, the bottom line is that:
- You must supply the reader with something of value.
- It’s all about sharing information, addressing questions, and educating your audience (e.g., prospects).
- When done correctly, you may gain your audience’s trust, make your brand unique, and increase your authority. That could be the secret to increasing conversions, generating more leads, and expanding your business.
FAQs:
How to get content ideas for your blog?
Follow these steps:
- Create a file for your thoughts.
- Take advantage of other people’s content ideas.
- Inquire about your audience.
- To ask the internet, use focused searches.
- Extend the length of current blog postings.
- Find out what’s hot right now.
- Tell us about your experience.
- Make a comprehensive guide.
What tool to use for content ideas?
The Keyword Planner is necessary for discovering new terms that are being searched for and can be utilized to develop fresh content ideas.
What does SEO mean?
SEO stands for Search Engine Optimization, and it is the process of improving a website’s technical configuration, content relevancy, and link popularity so that its pages are more readily found, more relevant, and more popular in response to user search queries, and thus rank higher in search engines.