Having a social media presence will help you grow your business online to national and international markets. Social media platforms can help an individual running a business find new prospects and build connections with the community.
Creating a business Twitter account allows users to share unique and memorable content to engage the following. We have compiled this article to help you set up your Business account for twitter in 2022.
You must know some facts before jumping into this game of business accounts. Also, to see if having a Twitter business account benefits you and your Brand.
Let’s start!
Twitter Business Account
Twitter Business account is mainly the presence of your brand online. It is a platform where you will connect with your followers, different business communities, and groups to promote your business. However, the post content is limited to only 280-character.
Why is that? To keep your content crispy, precise, and to the point. Setting up a Twitter Business account is the same as creating a personal Twitter account. You can share all of the business information on it, share the content of others to build relations, and use different techniques to spread awareness of your Brand and grow globally.
Creating a Twitter Business Account in 2022
Here is a step-by-step guide to creating a Twitter business account.
Step #1
Download the Twitter app, or sign up on Twitter via browser. You will have to provide your contact number and email address. And after that, Twitter will ask you to create a username.
Step #2
Once you sign up, add a professional profile image for your account. It can be a company logo and name, or just a logo if your Brand is already big and known. It’s then time to add a good cover photo; it can be your products or business-related. Once you have uploaded images, write a detailed and impactful description.
You have to liberty to add company slogans, taglines, or purpose statements. Remember, whatever you add must represent your Brand.
Step #3
The account is created for your business. You now start following and building connections with influencers, competitors, and celebrities. Following others will give you an edge in targeting the right audience.
As you will appear genuine, legitimate, and reliable Brand. The goal is to build business relations.
Step #4
The time has come when you have to create your first post and publish it. You can either share content from your website or other social media platforms. Remember the time you share content on Twitter matters a lot to reach a large audience.
However, the time varies with the type of industry and the people following you. Also, hashtags are a very essential part of your post.
Step #5
You can also pay Twitter for advertisements. You can pay for Twitter advertisements that appear in Twitter users’ feeds or follow recommendations to promote your business.
Step #6
Add your Twitter account to your Indeed Company Page. With Indeed Company Pages Premium, you can add your business Twitter feed to the “Why Join Us” section to reach more job seekers and people interested in your company. Learn more about boosting your employer branding.
Benefits of having a Business Twitter account in 2022
Creating a business account online is very beneficial, and it gives your Brand impactful exposure.
Awareness of your Brand
By setting up a business Twitter account and posting content regularly, you can impact your audience. It also strengthens your Brand for future challenges.
Communication Channel
The Twitter business account is a communication channel between you and your followers. Instead of responding to emails or phone calls, you can use your Twitter page for business to provide quick and easy customer service.
Customers can contact you, provide feedback, and ask questions much faster than they can with surveys or question boxes if you create a customer service profile specifically for this purpose.
Enable Sharing Content
Like other social media sites, Twitter can help you drive more traffic to your website by allowing you to share links to blog posts, videos, and product pages.
Stay Up to the date on the Latest Trends.
You can see what’s trending in subjects related to your company on Twitter’s trending page, which includes rated news, sports, fun, and entertainment categories.
Build relations with Influencers
Connecting with influencers who have used or are willing to use your products is another great way to gain exposure on Twitter.
Individuals with a significant social media presence and following are known as influencers. They frequently collaborate with brands and promote them in exchange for money or free products.
Watch your Brand grow.
You can keep track of people who mention you on Twitter if you have a business Twitter account. It’s an excellent way to keep track of what people are saying about your company, and it can also help you find new accounts to connect with to expand your online presence.
Twitter terminologies
- A hashtag can be a word or phrase with the hash symbol before it. It indicates that a piece of content is related to or belongs to a specific topic or category.
- Any Tweet that begins with the @ symbol and ends with another person’s username or Brand is considered a mention. You should watch them see what other people are saying about you.
- When an account shares another account’s Tweet, this is a retweet.
- A quote Tweet is like a retweet, but with an added comment about the original Tweet.
- Private messages sent between Twitter accounts are known as direct messages (DMs). DMs from accounts you don’t follow go into your Requests folder by default. If you want to use DMs to interact with your customers, don’t forget to change this setting.
- Topics are subject headings that can be followed by accounts. When you follow a topic, you’ll automatically see content related to that topic.
Final Words – Setting up Twitter Business Account
It’s a fine line to walk when it comes to Twitter usage. If you tweet too little, people will forget about you. If you tweet too much, they will become irritated and ignore you.
In most cases, it’s best to tweet no more than one or two times per day and no more than three to five times per day.
There are several options for scheduling your Tweets to appear at the appropriate intervals. Twitter has a built-in feature for scheduling tweets. You can also design your Tweets using a third-party tool.
Let us know if this guide has helped you!
Frequently Asked Questions
Is Twitter free for business in 2022?
Creating and using a Twitter business account is free, making it cost-effective to promote your company. Advertisements can be purchased to promote your business, but they are not required.
What’s the difference between a person and a business Twitter account?
A business Twitter account is created in the same way as a personal account. However, you should uniquely use the account. Please make a separate account for your business and use it to brand your content.
To gain a following, keep the posts strictly business-related.