Running a successful business is not an easy task. Customers evolve day by day, and they want you to become more communicative. SO, showing your story, talent, products, and services through video content will connect them with you.
It is a fact that emotional connection brings two parties (Producers and customers) closer.
If you want to be at the top of the game, you should know the video marketing essentials. Customers will stay up to date through your regular video content, and it will also attract profitable leads. In this article, we have compiled the best platforms that you can use for video marketing in 2022.
Let’s start!
Best Video Marketing Platforms 2022
In this digital world, video marketing has become unstoppable, reaching new levels. Artists and filmmakers are making huge bucks by sharing video content online to engage with people and build their brands. Here are the best platforms for video marketing in 2022.
1. IGTV
Video marketing is an integral part of you are running a business these days. IGTV is one of the famous and fastest-growing platforms to market your video. It is also a strong competitor of YouTube and Facebook.
It is not just a regular video platform like YouTube. The videos published here are specially tailored for smartphone users.
The video is only playable in the application; that is why videos are published in vertical and full-screen mode. The videos uploaded on IGTV should be between 60 seconds to 15 minutes for unverified users. If your account is verified, you can post a video for 60 minutes.
IGTV is a blessing for content creators to showcase their content to millions of users through smartphones. The growing popularity of IGTV decides one thing – the future of video marketing is through our smartphones.
Salient Features:
- Easily accessible through smartphones
- Free to use
- Full-screen and vertical videos format
- Intuitive user interface
- Simplify mobile experience
2. StoryMe
Video marketing is an essential part of every business’s marketing strategy. So, to build an impactful reputation for your business, you have to take this seriously.
The story is an innovative and creative platform to market your videos. The platform aims to help the company reach its goals.
Moreover, the blog offers fascinating facts, features, and interviews that will boost the process. You will find posts about video marketing and everything related. The blog gives access to marketing strategy, plans, and even how you can recruit a whole team for video marketing.
StoryMe focuses on providing the best solutions to enhance the performance of your video. They use the database to compile a video marketing strategy, implement it across the proper channels, and evaluate the success.
Salient Features
- Work on innovative ideas
- Direct and market the video
- Implement storytelling techniques
- Comes up with a creative solution
- Experiment with the latest technologies
3. Sprout Video
Sprout Video is another fantastic platform to market your business video. It is specifically designed for businesses that are investing in marketing strategies. The website allows on-demand live streaming of business videos.
The best thing is that you can easily watch these videos on your desktop and smartphone screens. It is somehow similar to Wistia or YouTube. However, you will get an extensive range of features, analytical tools, and many more in Sprout Video.
These tools are used to make your video marketing campaign look serious and appealing.
Salient Features
- Optimize video marketing strategies
- Access analytical tools and features
- Help capture new and profitable leads
- Customize the user’s email gate to attract traffic
4. Wistia
Wistia serves all businesses and content creators seeking information about video sharing, video analytics, and media players. You can easily find all of the information on its blog. The data is gathered by experts in the field.
The website is perfect for beginners as well as professionals. You can find relevant topics to video marketing, including guides, tips, and tricks to boost marketing strategies. Wistia team has recently shared blogs regarding video content optimization to reach the global market.
Salient Features
- Add-free hosting
- Media player customization
- Calls to action
- A/B testing of video
- Research and Retarget
- Innovative analytical tools
5. Think with Google
Think With Google is an information-rich platform. You can find all of the latest video marketing news, Google’s views, and insights into the future. The blog has all information regarding video marketing. It is an excellent website for beginners, professional video makers, and content creators.
The blog features news and current information on how video contributes to innovation in this world and what the audience is expecting from the brand. The recent content on the blog contains how-to guides, the latest and innovative video marketing trends, and tips to win customers’ attention.
Salient Features
- Free of cost
- Information-rich blog
- Google trend to measure customer’s search behaviour
- Test the mobile site
- Better user experience
6. Vimeo
Vimeo is a famous alternative to YouTube. Filmmakers, content creators, and artists are getting advantage of it for the past couple of years. The platform is known for its premium quality content and engaging community that attracts a targeted audience.
These people genuinely appreciate the venue and the content.
Vimeo, a video hosting website, empowers artists and filmmakers to come forward and showcase their talents.
It is pretty different from YouTube. At Vimeo, you will only find meaningful, thoughtful, and impactful content.
Salient Features
- Ads-free video
- Variety of storage choices
- Premium quality of videos
- 360 video support
- Media player customization
- Crucial privacy
7. Vevo
Vevo is an entertainment platform that is specifically dedicated to showcasing the talent of musicians. It was founded back in 2008. It has become popular and viewers’ choice in a brief period. You can find premium-quality music videos on Vevo.
Surprisingly you can find the videos on YouTube, as they have a deal with YouTube. There are rumours that it will be shut down soon, but who knows. But for now, if you are a young or professional musician, this platform is best for you.
Salient Features
- Original videos
- Premium content
- It pays the artists
- Free platform
Final Words – Best Platforms for Video Marketing in 2022
Ensure that you get the premium and expected results from the platform you choose. We have tried our best to review the best, high-quality, and trendy video marketing platforms in 2022.
So, you have probably started liking one of the above platforms and are thinking of giving it a try.
Moreover, now you know that YouTube is not the only option for video promotion, hosting, streaming, and marketing. Creative artists, filmmakers, and content creators prefer using different platforms to get remarkable results.
We hope that you find this article helpful! Expand your video reach with these platforms!
FAQ
How does video marketing work?
Video marketing is utilized by brands to market and promote their products and services through videos. It will increase the brand’s engagement and helps them reach new clients.
Are YouTube alternatives good for video marketing?
Yes, it is always good to try something new and innovative. We have mentioned premium-quality alternatives to YouTube, which are highly appreciated by today’s filmmakers.
Why video marketing is essential for businesses?
Visual content is always appealing attractive to customers. If you have good video content for your website, there are more chances to attract profitable leads. Moreover, you can effectively engage with your existing community.
Do small businesses needs video marketing?
Yes, because it is one of the essentials for business expansion around the globe. Video marketing provides the brand with a better online presence and awareness and boosts engagement on your social media channels.